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24,70 EUR*
Details Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results

Blog Marketing All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company...

23,90 EUR*
Details Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

""Praise for EMAIL MARKETING by the NUM8ERS ""At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how...

24,79 EUR*
Details The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and Hyperinteractive Culture

""Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. ""7he Age of Engage"" lays out a provocative marketing blueprint for focusing on people over content and sharing...

16,34 EUR*
Details Do the Web Write: Writing for and Marketing Your Website [With CDROM] (Numbers 101 for Small Business)

Do the Web Write A guide to writing (and running) a successful website. It describes how to determine what to have on your website and how best to write it. It covers different types of websites, including blogs, corporate websites, social networking...

19,03 EUR*
Details Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

""In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls ""consumer-generated media""--blogs, social networking pages, message boards, product review sites--even a single...